Sole Shoe Polishing.

Brand Identity, Packaging

Nowadays we walk with a variety of shoes; from trainers to loafers. "Sole' modernises shoe polishing booths, and aims to lower mental health. Research states one in four people are estimated to be affected by mental health in Scotland. Sole offers cleaning/polishing booth services, yet additionally acts as a confidant with people being able to tell a personal stress, story, loneliness, anxiety.


Handwriting was used for the mark to create a more personal, human touch and the 'S' was designed to convey a shoe sole. Colours were chosen to convey peace, tranquility, and happiness. Yellow was also used as it is the colour to represent Gen Z.