Loonettes.

This project was to develop a mark for Loonettes- a spectacles brand providing quality crafted, stylish frames- produced using sustainable materials.

The brand style; Vintage with a mix of modern, elegant fashion design. ‘Lunettes’ is the French word for glasses however the client wanted to use ‘oo' to make it more quirky.

The logo created is made to look like glasses or a monocle. The logomark can be reflected to show a pair of glasses. An example being the embossment on the business card if two cards are placed side by side.